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Amazon shoppers rush to buy 55-inch Fire TV with ‘phenomenal picture’ for £289 instead of £450

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AMAZON’S Spring Sale finished yesterday but there’s a still a top-grade TV deal to pick up.

One of the most popular items in the sale is the 55-inch TV from Toshiba’s UF3D range, which has been reduced from £450 to £289.

Amazon has cut the price of the 55-inch set from Toshiba’s UF3D range by 42% in its Spring Sale

Toshiba 50-inch UF3D 4K Fire TV, £289 (was £450)

I spotted this price drop while scrolling through Amazon’s best-selling electronics page in its five-day sale.

That’s an epic discount, and an impressive asking price for a 55-inch TV: picking no wonder shoppers are rushing to get their hands on it.

This doesn’t come with some of the extra frills you would expect from higher-end TVs, such as OLED or QLED picture tech.

But of course, for TVs of that calibre you’re looking at a spend of around £400 or more (and potentially much, much more).

For the average viewer (and one whose current TV is perhaps starting to look rather small by today’s standards) this honestly stands out to me as an absolute steal.

Don’t forget – just a few years ago 55-inch televisions were considered enormous.

Any shoppers who aren’t sure if their viewing space is right for a TV of this scale should read my what size TV to buy guide, which talks you through the ideal television size de

One definite draw is that the Toshiba UF3D comes with Amazon’s Fire TV platform – that’s the same smart platform you’ll find in the retailer’s streaming sticks and smart televisions (both of which are currently on sale).

This is an industrywide-respected platform that sets you up with access to all your services like Netflix, Disney+ and, of course, Amazon Prime.

Unsurprisingly for a TV sporting Amazon tech, it’s got Alexa compatibility.

Via the mic button on the remote, you can get the voice assistant to switch channels or platforms, check the weather, and operate any other smart devices you’ve got connected to the same system.

Other credentials – Dolby Atmos audio, Dolby Vision HDR picture tech – simply seal the deal.

The 55-inch Toshiba UF3D has racked up an average rating of 4.2 out of 5 on the Amazon site, alongside a long list of chiefly positive reviews.

‘Wow!’ writes one shopper. ‘What can l say, a fantastic TV.
Very user-friendly, phenomenal picture. Best set l have ever owned.’

Another customer writes: ‘The TV is fantastic. Audio and visually impressive, although I’m not a fan of Dolby’s smart setting.

‘[There’s] no lag on the home screen at all and the ability to link with Alexa is a good bonus for switching off when feeling very lazy. Overall, this TV is a complete bargain.’

The Amazon Spring Deal Days sale runs until midnight on Monday (25th March). So on the assumption that stocks last, you’ve got until then to make your mind up about this super-cheap TV.

It’s also worth taking a look at Amazon’s very own slashed Fire TV range, where the 55-inch 4-Series model has been reduced from £549.99 to £379.99.

Anybody seeking out a smaller television should read our tech deals writer Tom Tyers’s article on the 32-inch 2-Series Fire TV, which has been discounted to £179.99.

Toshiba 50-inch UF3D 4K Fire TV, £289 (was £450)

Our top 10 Amazon Spring Sale deals

Amazon's Spring Deal Days sale runs until Monday (25th March) - here's our pick of the 10 best deals we've spotted so far.

*If you click on a link in this boxout we will earn affiliate revenue

  1. Echo Pop, £19.99 (was £44.99) – buy here
  2. Simba Hybrid Mattress, £704.34 (was £819) – buy here
  3. Fire TV Stick Lite, £24.99 (was £34.99) – buy here
  4. Apple AirPods Pro, £199 (was £229) – buy here
  5. PlayStation 5 Console (Slim), £389 with Prime (was £479.99) – buy here
  6. Google Pixel 8 Pro, £849 (was £999) – buy here
  7. L’Or Barista Sublime Coffee Capsule Machine, £59.99 (was £109.99) – buy here
  8. Color Wow Raise The Root spray, £13.76 (was £21.50) – buy here
  9. Lindt Lindor Milk Chocolate Easter Egg, 215g, £8 (was £10) – buy here
  10. Pepsi Max 2L bottle, 70p (was £1.79) – buy here

Some deals are exclusive for Prime subscribers: sign up here for the to join Amazon’s perks scheme and take advantage of these offers.

You’ll find more Spring Sale deals listed on our Amazon device deals and Kindle Unlimited UK deals articles.

Not sure how to get your new telly on the wall? Read our explainer on how to wall mount a TV.

Head to The Sun’s shopping tech for all the latest discounts on TVs, mobiles, speakers, smart devices and other tech deals.


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